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Innovation is not an Event

Don’t confuse ideas with innovation.

Innovation requires an always on approach and is not something that can be scheduled. Greg Verdino explores this on his site:

Innovation Can Be Handled as an Event. When companies confuse ideas with innovation, they tend to rely too heavily on event-based innovation exercises like brainstorming sessions or executive off-sites. Sure, they can be fun, the participants leave jazzed, and the organizers feel like they’ve amassed a handful of new ideas. But within a day or two, everyone goes back to business as usual. Plenty ventured, nothing gained. Why? Because real results require an always-on approach, sustainable processes, and platforms that empower your people (and in the social era, your customers and partners) to function as a well-tuned innovation capability.

6 Innovation Roadblocks Worth Breaking Through, Greg Verdino

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